AnxietyInOrder.org
The brief on this project was to "make friends for something you believe in." That's all. And we had $1000 and a passionate team to make it come to life. We crafted a campaign around a wonderful, simple idea that helped a whole lot of people that suffer from anxiety attacks.
My favorite part about this project was working for one of my favorite creative directors in advertising, Jimmy Dietzen. Throughout this project I gained first hand experience on how to lead stellar creative projects by the maker of Allstate’s famous “Mayhem” campaign. This project truly is what made me want to be a copywriter.